Falcon Heavy Launch Teaches 5 Powerful Marketing Lessons

By Tom Popomaronis, Serial Entrepreneur
Falcon Heavy

Falcon Heavy Launch Teaches 5 Powerful Marketing Lessons

Elon Musk and SpaceX don’t just think out of the box, they literally think out of this world.

On February 6, 2018, Elon Musk and his SpaceX team launched the Falcon Heavy rocket into space. This rocket was not only a gigantic enterprise and a huge success (Elon Musk was happy that it did not explode), but the fact that the SpaceX team also launched a Tesla Roadster in orbit was a big surprise for Space enthusiasts from all over the world.

The launch of Falcon Heavy was such a milestone that marketers, brand builders and entrepreneurs around the world could learn from.

1. See big
It is normal to try things that others think are impossible or too big to achieve. Elon Musk did not let the defeatists stop him from sending his Tesla into space; why leave the opinions of others to prevent you from trying marketing tactics that others are afraid to try? Elon Musk did not just think out of the box, he literally thought out of this world. I think we can safely say that this marketing move is already a huge success.

2. Find the limits
Speaking of sending a Tesla into space, marketers might well learn a valuable lesson by the supreme act of Mark Elon Musk. Car manufacturers are going to struggle to match their marketing prowess by bringing their mark to the Stars (literally). Do not be afraid to think globally with your marketing ideas. Let yourself imagine massive marketing maneuvers and consider the rewards if you were able to launch an amazing marketing campaign that others even dream of dreaming about..

3. Own each marketing channel
The “Go big or go home” adage definitely applies to the launch of Falcon Heavy. Elon Musk’s willingness to think big is a trait that traders would be well advised to try. Do not settle for a content marketing strategy or SEO. Think about how your project can really control all social media channels, organic search, word of mouth, and all the news headlines. Use them all and return to Tip # 1 if you do not think you can do it.

4. Recycle assets
Elon Musk’s decision to create reusable rocket boosters should remind marketers to reuse the content they create. It is not because a branded asset has been created for a specific purpose that you cannot reuse that asset in multiple ways, that is, by reusing it. The next time you create a blog post, social media content or great video content, ask yourself how many ways you can reuse your newly created brand asset to increase its value to your business.

I do not know where the idea of the space model from the Roadster comes from, but my intuition tells me that it was probably during the preparation of the launch event and the conversation had to unfold from the following way:

Event Manager: “What are we going to do with ‘Starman’?”

Musk: “Let’s put it in the driver’s seat of my Roadster and launch it into space.”

[arve url=”https://www.youtube.com/watch?v=UO3h4FBLWqY” /]

5. Embrace innovation
Elon does not let the competition stop him from innovating. Just because Jeff Bezos builds in the space exploration industry (and almost every other sector, it seems), Elon Musk keeps trying new things to grow his SpaceX company. Companies should not be intimidated by others who are successful in their niche or who are gaining market share. If you are ready to learn from the success of others, who knows how your business can grow with continued efforts. So, organize round tables, collect comments and set the standard to encourage innovation. Dividends could be very important.

Elon Musk is definitely an admirable entrepreneur and a pioneer. The exploits he has accomplished have been astounding. The message is simple: anyone who wants to increase their marketing performance should follow his example and try to exceed it.

Tom is a serial e-commerce entrepreneur passionate about the creation + delivery of transformative digital experiences at scale. Content Strategist. Advisor at GadgetFlow. Connect on LinkedIn.